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We can’t believe this actually happened

The world of crypto is rich territory for some pretty mind-bending stories.

Nobody saw this coming.

Tag Heuer’s latest foray into digital currencies has been made possible by a partnership with payment service provider BitPay. The platform allows users to pay for luxury items using major digital currencies such as Bitcoin, Ethereum and other stabelcoins.

The new payment method accepts Exodus Wallet, Ledger Wallet and a variety of other crypto wallets, processing transactions of up to US$10,000 with no minimum spending requirements.

Tag Heuer CEO Frédéric Arnault stated that “This new crypto payment feature is just the beginning of many exciting projects for Tag Heuer in the Web3 universes.”

This latest move from the luxury watch brand shouldn’t come as a shock as Arnault, son of billionaire LVMH chairman Bernard Arnault, is the owner of several NFTs from notable collections including Clone X PFP by Rtfkt and an Invisible Friends piece by Markus Magnusson.

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