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Meet the team

Tim Bray

Tim Bray

  • Director, Executive, Strategist, Entrepreneur and Communications Specialist with 20 years’ experience in leadership and executive roles across business, energy, government and not for profit sectors.
  • Executive level knowledge with an emphasis on strategy, innovation, investment readiness and fundraising, brand development and communication (including crisis management). Former head of Corporate Affairs for energy distributor Western Power.
  • General Manager, Corporate Communications for the Chamber of Commerce WA.
  • Bachelor of Science.

Heidi Cuthbert

Founder - CEO

Heidi is a financial news specialist and former TV anchor for Bloomberg Television in the Asia Pacific and Middle East regions. She has more than 15 years’ experience working in business and financial news, generating content for financial publications including the Wall Street Journal, Sky News, CNN, CNBC and Forbes. Heidi was previously the Corporate Communications Manager for DAMAC Properties in Dubai - named by Forbes as the fastest growing company in the world. Heidi has an MBA and a Graduate Certificate in Finance. She currently consults to a range of companies from ASX Top 200 companies to fast growing start-ups and cryptocurrency companies.


Dan Petrie

Founder - Data Journalist

Dan is a data journalist and former editor at Bloomberg LP in Sydney where he covered economic, political and financial statistics for the Australia and New Zealand economies before working in Hong Kong as Bloomberg's Commodities Editor for the Asia Pacific. Dan’s mandate at Bloomberg included overseeing the group’s heavily followed economic calendar, surveying economists on key economic reports and pioneering data journalism within the news division. He has also held analyst roles at Macquarie Bank, Teradata, Telstra-PCCW joint venture Reach, British Telecom and the Queensland Government. Dan has a Bachelor of Business-Corporate Communications. He has appeared on Sky News, Channel 9, and 2GB radio and has had articles published in the Australian Financial Review, The Sydney Morning Herald and


Jon Cuthbert

Founder - COO

Jon is an award-winning marketing and communications specialist and former business editor in Australia and the Middle East. He has more than 13 years’ experience creating content for some of the world’s largest brands including Volvo, DHL and Emirates. Jon has lectured in communications at tertiary level in the United Arab Emirates and been head of marketing and communications at Western Australia’s largest private school. He has a Bachelor of Communications and Diploma of Education. Jon currently consults to companies from mining, oil & gas, and technology, to start-ups and NFPs.


Beatrice Thomas

Senior Business Journalist

Beatrice is an accomplished journalist and news editor with 16 years’ experience working in newsrooms in Australia, Asia and the Middle East. Specialising in business and politics, she has previously worked as a News Desk Editor for The Japan Times, Chief Reporter for the Middle East’s leading business magazine, Arabian Business, and as a Senior Reporter for The West Australian where she won the WA Media Awards Political Prize. Beatrice has extensive experience in digital content creation and has spent the past few years consulting across business and lifestyle platforms.


Dave Allan-Petale

Senior Business Journalist

David is a writer with close to two decades of experience as a journalist and editor with leading news organisations including the ABC in Australia, and BBC World News and Al Jazeera in London. His journalism has been shortlisted for a number of media awards, while his forthcoming debut novel was shortlisted for the prestigious Vogel’s Literary Award. David’s writing has appeared in major publications from The Australian to WAtoday and the Sydney Morning Herald.


Clare Lee

Data analyst and social media
  • Data analysis for tech startups and Scaleups.
  • UN Environment Program HQ
  • Data Analysis.
  • BA Economics.

Andrew Braysher

Digital Strategist

Andrew is a digital strategist with extensive experience in multi-channel live streaming software. He is a former Sky News Business field videographer on special projects and has experience in digital strategy, multi-platform digital ads, marketing and sales automation, digital analytics and creative content development. Andrew has a Certificate in Marketing and Communications and is certified by SEMrush. He currently works with a range of companies from ASX-listed companies to start-ups to develop and execute digital strategies.


Tim Angeles

Video Graphics Animator

Tim is an experienced motion graphics designer and video editor who has worked for leading Australian news channels including Sky News Business and Channel 9 Perth. With an eye for producing animations that inform, engage and connect with audiences, he has created motion graphics and 3D animations for ASX-listed and private companies across Australia. Tim holds a Bachelor of Arts (Digital Design). He has helped produce award-winning content for a range of B2B and B2C companies.


Simon Thomas

Website Designer

Simon has over 10 years’ experience in web design, ranging from static brochure sites to e-commerce platforms. He specialises in WordPress development and has worked with a range of ASX-listed companies, taking ideas and building them into bespoke websites that achieve strategic business goals. Simon holds a Bachelor of Commerce (Marketing) as well as a Postgrad Diploma (Digital Marketing).


Mikey Couch

Multimedia Specialist

Mikey has more than five years’ experience as a graphic designer and professional illustrator and has worked with a range of Australian businesses in developing their brands. He has a design portfolio that spans corporate, government, events and arts including the 2019 Perth Beer Fest and State Government Quit Smoking Campaign. Mikey has a Bachelor of Design from the SAE Institute Australia. He has been part of award-winning creative campaigns for some of Australia’s fastest-growing start-ups.


Jude Cotter

Video Editor/Producer
  • Netflix original documentary producer.
  • Cannes Court Métrage shortlist.
  • BA Double, Writing and Film/TV.
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